Maahi Fabrics scales hybrid B2B+D2C model across Pothys, RMKV, Myntra and three export markets
Kolkata-based ethnic menswear manufacturer Maahi Fabrics is supplying large-format regional chains including Pothys, RMKV and RS Brothers while running D2C on Myntra, Flipkart and Amazon. The label is also exporting to Mauritius, Dubai and Bangladesh, presenting the playbook to RAI.
Kolkata-based menswear ethnic manufacturer Maahi Fabrics presented to RAI its B2B-plus-D2C model, supplying regional retailers like Pothys, RMKV, RS Brothers, selling on Myntra/Flipkart/Amazon, and exporting to Mauritius, Dubai, Bangladesh.
Why this matters
Maahi Fabrics is layering a marketplace D2C engine on top of an established South India regional-chain wholesale footprint, while opening export corridors in Gulf, Indian Ocean and South Asia.
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