Lumikai backs Meta Fashion's $400K pre-seed to scale virtual apparel and phygital D2C
Indian digital fashion startup Meta Fashion raised ~$400K pre-seed led by Lumikai. The platform sells virtual outfits across Roblox, Fortnite and ZEPETO, claims 2.5M units sold, 92% gross margin and 100K paying users, and is extending into phygital D2C apparel tied to its GlamGirls game.
Indian digital fashion startup Meta Fashion raised ~$400K pre-seed led by Lumikai to scale virtual fashion on Roblox, Fortnite, ZEPETO, grow its GlamGirls game, and expand a phygital D2C line bridging virtual bestsellers to real-world products.
Why this matters
Meta Fashion's pre-seed marks an early India bet on digital fashion crossing into physical D2C, with Lumikai backing a gaming-native commerce model anchored by GlamGirls IP.
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