LuLu inks MoU to source Ladakh's Halman apricots, targets 1,000 tonnes for West Asia
Ladakh has shipped its first 5-tonne consignment of premium Halman apricots to the UAE under an MoU with LuLu Retail, opening direct West Asia access for Himalayan growers. The deal targets 1,000 tonnes this season, tapping 30,000 farming families across 2,600 hectares producing nearly 16,000 tonnes annually.
Ladakh shipped 5 tonnes of premium Halman apricots to UAE under an MoU with LuLu Retail, targeting 1,000 tonnes this season, giving Himalayan growers direct access to West Asia's largest hypermarket operator's international markets.
Why this matters
LuLu's Ladakh apricot MoU extends its pattern of direct-sourcing agreements that channel regional produce into West Asia retail, building supplier ties with Himalayan growers.
Retail-company signals are accelerating, up 808700% QoQ.