Low-budget horror films drive multiplex footfalls without stars or big marketing spends
Content-led horror titles like Haunted 3D, Munjya and Obsession are pulling audiences to theatres on word-of-mouth alone. PVR Inox and Cinepolis India see strong risk-reward in the genre, with recent films posting ₹80 crore and ₹107 crore hauls against low production costs.
Low-budget horror films like Haunted 3D, Munjya and Obsession are driving Indian theatre footfalls without stars or marketing. Cinema operators PVR Inox and Cinepolis note content-led, word-of-mouth demand offers strong risk-reward for multiplex chains.