Liberty to add 100 stores and standalone Healers outlets on Rs 75 crore investment bet
Liberty plans 100 new stores this fiscal, including 26 company-owned outlets, with standalone Healers stores in airports and malls. The Rs 75 crore outlay splits into Rs 50 crore for retail expansion and Rs 25 crore for marketing, alongside sub-brand consolidation and manufacturing upgrades.
Liberty plans 100 new stores this fiscal, standalone Healers outlets in airports and malls, and a Rs 75 crore investment in retail expansion, store upgrades and marketing while consolidating sub-brands and modernising manufacturing.
Why this matters
Liberty's 100-store push and Rs 75 crore outlay mark an aggressive retail expansion, elevating Healers into standalone airport and mall formats while consolidating sub-brands and upgrading manufacturing.
Store-opening activity holds steady with 497 signals over the last 90 days.