Lenskart x POP MART: 21-style eyewear collab marks toy giant's first India tie-up
Lenskart unveiled a 21-style exclusive eyewear collection with POP MART in Gurgaon, fronted by Janhvi Kapoor. The collab extends to Lenskart Bitz frames and includes blind-box Sweet Bean magnetic charms—POP MART's debut official India partnership, signaling character-IP's growing pull in Indian retail.
Lenskart launched an exclusive 21-style eyewear collaboration with POP MART in India, unveiled in Gurgaon with Janhvi Kapoor. POP MART's first official India partnership extends to Lenskart Bitz frames with blind-box Sweet Bean magnetic charms.