Lenskart taps POP MART for first India fashion collab, riding Labubu-maker's IP heat
Lenskart's debut fashion tie-up brings a 21-style eyewear range inspired by POP MART's Sweet Bean characters, priced from Rs 3,000. Launch slated for June 2026 across 1,000+ Lenskart stores and online, marrying eyewear distribution with the collectibles giant's cult character IP.
Lenskart partners with Chinese collectibles brand POP MART for its first India fashion collaboration, a 21-style eyewear range inspired by Sweet Bean characters, priced from Rs 3,000, launching June 2026 across 1,000 stores and online.
Why this matters
Lenskart's first fashion collab follows mounting institutional interest, with MFs loading up on the stock in May and life insurers backing it as a consumption rebalancing pick, signaling brand-led growth bets.
Retail-brand activity steady with 1,801 signals tracked over the past 90 days.