Lee Cooper enters India grooming market with fragrance line on Amazon Prime Day
The apparel brand debuts its first grooming and fragrance range in India, launching exclusively on Amazon India during Prime Day. Three lines span EdPs, body sprays, gels and soaps priced Rs 999-1,499, with D2C and offline retail expansion planned by the festive season.
Lee Cooper launched its first grooming and fragrance line in India, debuting exclusively on Amazon India during Prime Day. Three fragrance lines span EdPs, body sprays, gels and soaps, priced Rs 999-1,499, before expanding to D2C and offline retail by festive season.
Why this matters
Lee Cooper extends beyond apparel into grooming, using an Amazon Prime Day exclusive to enter India's competitive fragrance category before broadening to D2C and offline channels.
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