Lazy Dog CEO bets on 'approachable innovation' across 51-unit chain
CEO Chris Simms is repositioning Lazy Dog's menu to navigate casual-dining headwinds, pairing $15 made-from-scratch meals with premium prime steaks, seafood, expanded small plates and elevated beverages. The barbell strategy aims to defend value-conscious traffic while capturing premium occasions.
Lazy Dog Restaurants CEO Chris Simms is steering the 51-unit casual-dining chain's menu via 'approachable innovation'—balancing $15 made-from-scratch meals with premium prime steaks, seafood, expanded small plates and elevated beverages to address casual-dining headwinds.