Lava Shifts Distribution Strategy, Launches Virat V1 Series Exclusively on Flipkart July 24
Budget smartphones priced between Rs 15,000-25,000 will debut with 6,000mAh battery, 120Hz display and 18W charging, sold solely via Flipkart—marking a pivot from Lava's earlier Amazon-centric retail approach.
Lava launches Virat V1 and V1 5G budget smartphones in India on July 24, sold exclusively via Flipkart, shifting from prior Amazon-focused distribution strategy.