Landor's Lulu Raghavan: Brand is the only escape from India's 'sea of sameness'

APAC president dissects Taj's 75-property de-flagging, Mahindra Rise, Café Coffee Day's execution gaps and the Godrej rebrand backlash — a playbook for Indian retail and consumer brands chasing differentiation.

— Filed Mon, 18 May, 2026, 13:26 IST · Source Forbes India · Updated

Landor APAC president Lulu Raghavan discusses brand transformation in India, citing Taj's multi-brand architecture, Mahindra Rise, Café Coffee Day's execution gaps, and the Godrej rebrand controversy as case studies for Indian retail and consumer brand-building.

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