L'Oreal to acquire majority stake in Indian D2C beauty firm Innovist
L'Oreal has signed an agreement to take a majority stake in Innovist, the parent of D2C brands Bare Anatomy and Chemist at Play, with founders retaining minority holdings. The deal, expected to close in the coming months, expands L'Oreal's Consumer Products Division footprint in India's fast-growing beauty market.
L'Oreal signed an agreement to acquire a majority stake in Indian D2C personal care firm Innovist (Bare Anatomy, Chemist at Play), with founders staying as minority shareholders. Deal closes in coming months, expanding L'Oreal's Consumer Products Division in India.
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