KV Toys bets on brand-building over manufacturing to rival LEGO, Mattel
KV Toys India, maker of QUCO, is prioritising brand-building across 25 states, 1,400+ wholesalers and 20+ modern retail chains. Post its BSE SME listing at ₹320 (a 34% premium to the ₹239 IPO price), it acquired a 50% stake in STEM-toy brand Play Panda for up to ₹45 million.
KV Toys India, maker of QUCO, focuses on brand-building over manufacturing to rival LEGO and Mattel, operating across 25 states. It acquired 50% of STEM-toy brand Play Panda for ₹45M after a BSE SME listing at ₹320.