Kunal Shah's WhatsApp Mandate: Turn 3 Billion Users Into India's Super-App
CRED founder Kunal Shah takes charge of monetising WhatsApp as Meta backs the play with a ₹8,550 Cr CRED investment. The bet: convert India's most-used messenger into a payments, commerce and fintech super-app, despite UPI share gaps versus PhonePe and Google Pay, plus regulatory friction.
Kunal Shah's appointment to lead WhatsApp and Meta's ₹8,550 Cr CRED investment positions WhatsApp to evolve into India's payments, commerce and fintech super-app, though monetisation, UPI market share and regulatory challenges remain significant hurdles.