Kunal Shah exits CRED to lead WhatsApp globally at Meta

CRED co-founder Kunal Shah is moving to Meta to lead WhatsApp worldwide. His long-running bets on UPI, UPI-linked credit and India's digital public infrastructure now intersect with WhatsApp's payments and commerce push, with implications for Indian fintech and retail surfaces.

— Filed Tue, 23 Jun, 2026, 15:56 IST · Source Business Today · Latest · Updated

CRED co-founder Kunal Shah is moving to lead WhatsApp globally at Meta, leaving CRED. His prior bets on UPI, UPI-linked credit and India's digital public infrastructure remain relevant to fintech, payments and digital commerce surfaces for Indian retail.