Kraus Jeans to add 28 EBOs in FY27, doubling footprint with Tier 2-3 push
Women's denim brand Kraus Jeans plans 28 new exclusive brand outlets in FY27 across Maharashtra, Haryana, Assam and Gujarat, building on 16 stores opened in FY26 and 20 EBOs already planned. Expansion targets Tier 2 and 3 cities including Prayagraj, Nashik and Nagpur, alongside a recent push into athleisure with joggers and oversized tees.
Women's denim brand Kraus Jeans plans aggressive pan-India retail expansion with new EBOs across Maharashtra, Haryana, Assam, and Gujarat, targeting Tier 2 and 3 cities. Brand also recently entered the athleisure segment with joggers and oversized tees.
Why this matters
Kraus Jeans is accelerating from 16 FY26 store openings and 20 planned EBOs to a 28-store FY27 target, signaling a deliberate Tier 2-3 retail playbook paired with category expansion into athleisure.
Store-opening activity is steady with 65 signals tracked in the last 90 days.