Korean ramen brand Gimi Michi hits ₹16.8 Cr ARR with 60% MoM growth via quick commerce

D2C FMCG brand Gimi Michi is scaling affordable instant ramen through Zepto and Flipkart Minutes, clocking ₹16.8 Cr ARR in FY26 and 60% month-on-month growth across 5 variants. The play taps India's $1 Bn instant ramen market as quick commerce becomes the go-to distribution channel for challenger brands.

— Filed Mon, 6 Jul, 2026, 08:18 IST · Source Inc42 · Updated

Korean FMCG D2C brand Gimi Michi sells affordable instant ramen via Zepto and Flipkart Minutes, clocking ₹16.8 Cr ARR with 60% MoM growth. Roundup also covers ecommerce funding and Swiggy/Zepto FY26 losses.

Why this matters

Gimi Michi, India's first Korean FMCG brand, raised $1M seed from IndiaQuotient and Titan Capital to launch its ramen line. This ₹16.8 Cr ARR milestone shows early traction on that bet via quick commerce.

Retail-brand signals steady with 2,505 signals over the past 90 days.

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