Kogan banks A$10B in lifetime sales by skipping stores and squeezing suppliers
Ruslan Kogan credits direct-to-manufacturer sourcing, a no-bricks model and AI-led operations for turning a 2006 Melbourne garage start-up into a A$1B-a-year retailer now diversifying into mobile, internet, money and insurance.
Kogan.com founder Ruslan Kogan reflects on building a A$10B lifetime-sales online retailer from a Melbourne garage by going direct-to-manufacturer, avoiding stores, embedding AI in operations, and diversifying into mobile, internet, money and insurance services.