Klook India taps Farah Khan to push spontaneous in-trip experience bookings
Klook India's summer campaign features Farah Khan and her cook Dilip exploring Singapore, promoting unplanned, discovery-led travel. A Travel Pulse Study backs the pitch: 2 in 5 travellers seek lesser-known spots and 1 in 2 millennials prefer fewer destinations explored in depth.
Klook India launches a summer travel-experiences campaign featuring Farah Khan and her cook Dilip in Singapore, promoting spontaneous in-trip bookings. Backed by a Travel Pulse Study showing Indian travellers increasingly favor discovery over fixed itineraries.
Why this matters
Klook India leans on celebrity-led storytelling and proprietary research to position itself in the experience-booking space, targeting millennial travellers favouring depth over breadth.
Retail-brand activity holding steady with 2,043 signals in the last 90 days.
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