Kily raises ₹30 crore to scale agentic AI for consumer brands

Sorin Investments led a ₹30 crore round in Kily, with Razorpay and Wyser Capital participating. The startup plans to strengthen its product and go-to-market operations for Indian consumer brands selling through e-commerce and quick-commerce marketplaces.

— Filed Tue, 4 Aug, 2026, 15:14 IST · Source Business Standard · Companies · Updated

Sorin Investments led a ₹30 crore funding round in commerce AI startup Kily, with Razorpay and Wyser Capital participating. Kily will enhance its product and go-to-market efforts for Indian consumer brands selling across e-commerce and quick-commerce marketplaces.

Why this matters

The funding builds on recent Kily signals about scaling AI agents and consumer-brand automation for e-commerce and quick-commerce brands, adding named investors and a ₹30 crore round.

Retail-company signals are accelerating, up +201771% QoQ.