Kerala tourism eyes domestic windfall as Modi pushes 'vacation in India' over overseas trips
Kerala's tourism and hospitality players expect a near-term lift from PM Modi's call urging Indians to swap foreign holidays for domestic ones. Industry bodies including Kerala Travel Mart Society flag high domestic airfares and the need for aggressive state-led branding as gating factors to convert the policy nudge into bookings.
Kerala's tourism and hospitality industry expects gains from PM Modi's call urging Indians to choose domestic travel over overseas trips, though high domestic airfares and need for aggressive state-led branding remain key challenges.