Karban plots offline push for ₹18,999 Airzone smart fan as it chases ultra-appliance category
Online-only premium appliance startup Karban is preparing a 2-year build-out across offline retail tie-ups, B2B installations and after-sales for its integrated fan-purifier-lighting unit, betting it can seed a new ultra-appliance shelf in India.
Premium appliance startup Karban, currently online-only, plans to expand into offline retail partnerships, B2B installations and after-sales infrastructure for its ₹18,999 Airzone integrated fan-purifier-lighting unit, positioning itself as a category creator in India's ultra-appliance segment.