Kalyan Jewellers' Swiggy Instamart gold and silver coin tie-up resurfaces from an April 2025 launch
Resurfacing a move from late April 2025: Kalyan Jewellers had partnered with Swiggy Instamart to offer certified gold and silver coins with rapid delivery across 100 Indian cities, beginning ahead of Akshaya Tritiya. The coins remained part of Instamart's regular assortment after the festival.
Kalyan Jewellers has partnered with Swiggy Instamart to sell certified gold and silver coins with minutes-long delivery across 100 Indian cities, launching ahead of Akshaya Tritiya and continuing as a regular assortment afterward.
Why this matters
The April delivery tie-up adds a digital access channel as Kalyan recently reported 38% June-quarter revenue growth, added 17 stores and said Candere sales more than doubled.
Omni-channel is steady, with 1,388 signals in the past 90 days; no QoQ comparison was provided.