Kalyan Jewellers signs Sara Ali Khan as brand ambassador to court younger buyers

Kalyan Jewellers has named actor Sara Ali Khan as its newest brand ambassador, joining Amitabh Bachchan and Katrina Kaif. She will feature across TV, digital, print, outdoor and in-store campaigns as the retailer targets younger Indian consumers.

— Filed Wed, 15 Jul, 2026, 12:27 IST · Source IMAGES Business of Fashion · Updated

Kalyan Jewellers named actor Sara Ali Khan as its newest brand ambassador, joining Amitabh Bachchan and Katrina Kaif. She will feature across TV, digital, print, outdoor and in-store campaigns as the retailer courts younger Indian consumers.