Just 2% of India's online shoppers drive 60% of ecommerce GMV, forcing D2C brands to chase the next 350 Mn
Inc42 Datalabs report flags concentration risk in India's $165 Bn ecommerce market: 19 Mn power shoppers dominate spend while 350 Mn online buyers remain underpenetrated. D2C playbooks must pivot to Tier II/III, Gen Z, hybrid retail, community marketing and category expansion into groceries, medicines and home.
Inc42 Datalabs report finds 2% of India's online shoppers (19 Mn) drive 60% of ecommerce GMV. D2C brands face concentration risk and must capture Tier II/III, Gen Z buyers via hybrid models, community marketing, and category expansion into groceries, medicines, home.
Why this matters
Inc42's data exposes concentration risk in India's D2C boom: a thin power-shopper base masks shallow penetration, signaling that next-leg growth depends on Tier II/III activation, not metro repeat spend.
Retail-company signals steady at 428 in last 90 days, reflecting sustained D2C strategy churn.
Also reported by
- Inc42 — Same time