JioStar turns IPL 2026's 1.2B viewers into shoppable moments via Swiggy, OpenAI tie-ups
JioStar Sports CEO Ishan Chatterjee positions live sports as the last mass aggregator, with IPL 2026 projected at 1.2B viewers and 72.5M digital concurrency. In-broadcast Swiggy commerce and an OpenAI partnership aim to convert 350+ days of live sports across 12+ languages into AI-driven, transactable fan experiences.
JioStar Sports CEO highlights live sports as a mass aggregator, with IPL 2026 crossing 1.2 billion viewers. Swiggy in-app commerce integrations during broadcasts and an OpenAI partnership aim to convert sports scale into AI-powered, shoppable fan experiences.
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