JioStar's IPL 2026 hits 1.2B viewers, unlocking new ad-retail playbook for consumer brands
JioStar says IPL 2026 became the most-watched season ever, with 1.2 billion viewers (+7% YoY) and 870 billion watch-minutes. CTV viewership jumped 22%, regional-language consumption rose 33%, and 125 new advertisers came on board, with Swiggy and OpenAI integrations deepening brand engagement.
JioStar reports IPL 2026 reached 1.2 billion viewers, up 7% YoY, with Connected TV growing 22% and 125 new advertisers onboarded. Swiggy and OpenAI integrations expanded brand engagement, signaling stronger ad-retail tie-ins for Indian consumer brands.