JioStar's IPL 2026 hits 1.2B viewers, 870B watch-minutes as CTV jumps 22%
JioStar says IPL 2026 became the most-watched final ever, drawing 400M viewers to the title clash. CTV viewing rose 22%, regional-language watch-time grew 33%, and 125 new advertisers joined, with Swiggy and OpenAI powering contextual brand integrations across 12 languages.
JioStar reports IPL 2026 reached 1.2 billion viewers with 870 billion watch-minutes. CTV grew 22%, 125 new advertisers joined, and Swiggy and OpenAI integrations enabled personalised viewing and contextual brand participation across 12 languages.