JioMart scales dark-store network as Reliance bets density on quick commerce to drive margins
Reliance Retail is expanding JioMart's quick-commerce footprint across 5,500+ pin codes and 2,500+ stores, with orders up 116% YoY and seller base up 26%. Digital investment pressured Q1 Ebitda margin to 7.9% from 8.7% as it chases share against Blinkit (47%), Zepto (24%) and Swiggy Instamart (22%).
Reliance Retail is scaling JioMart's dark-store quick commerce network to drive grocery and electronics sales, betting on density and monetisation for margins, though digital investments dented Q1 Ebitda margin to 7.9% amid intensifying competition.