JioMart's quick-commerce entry plan to challenge Blinkit, Zepto and Instamart resurfaces from May 2024
Resurfacing a May 29, 2024 Inc42 report, JioMart was said to be preparing to enter India's quick-commerce market, setting up a potential new rival for Blinkit, Zepto and Swiggy Instamart.
JioMart plans to enter India’s quick-commerce market, positioning itself against Blinkit, Swiggy Instamart and Zepto, according to an Inc42 report published on May 29, 2024.
Why this matters
The resurfaced report aligns with recent signals that JioMart plans a quick-commerce foray against Blinkit, Instamart and Zepto, while reinforcing Reliance’s retail-led e-commerce expansion strategy.
Retail-company is accelerating, up 1,070,400% QoQ.