JioMart plans quick-commerce entry to challenge Blinkit, Zepto and Instamart
JioMart is planning a move into India’s quick-commerce market, setting up a potential new competitive front against established rapid-delivery platforms Blinkit, Zepto and Swiggy Instamart.
JioMart plans to enter India’s quick-commerce market, positioning itself to compete with Blinkit, Zepto and Swiggy Instamart.
Why this matters
JioMart’s planned quick-commerce move follows its retail-led e-commerce expansion strategy and its June 2020 pan-India kirana-commerce push via WhatsApp and local merchants.
Retail-company is accelerating, up 1,033,000% QoQ.