JioMart bets on kirana stores to counter e-commerce with WhatsApp reach
Nielsen analysts say Reliance's JioMart could help India's small kirana stores compete against modern trade and e-commerce, leveraging its WhatsApp/Facebook tie-up across 400 million users and planned UPI payments. Success hinges on recovering consumer demand.
Nielsen analysts say Reliance's JioMart could help India's kirana stores compete against modern trade and e-commerce, leveraging its WhatsApp/Facebook tie-up and planned UPI payments, though outcomes hinge on slackening consumer demand.