JioHotstar bets on AI search, microdramas and shoppable ads to hold 500M users post-IPL
With cricket's 1.1B-reach tentpole over, JioHotstar is rolling out ChatGPT-powered search, a microdrama app Tadka, a self-serve SME ad portal at ₹50,000 minimums, and shoppable commerce tie-ups with Swiggy and Newme — chasing SME budgets and a $4.5B microdrama opportunity by 2030.
JioHotstar is launching ChatGPT-powered search, microdrama platform Tadka, self-serve SME ad portal (min ₹50,000), and shoppable commerce ads (Swiggy, Newme) to retain 500M MAUs and advertisers post-IPL ahead of Bigg Boss.