Jio Creative Labs plans global rollout of Anandam, more experiential entertainment IPs
Reliance's Jio Creative Labs aims to scale its devotional-music property Anandam across Indian stadiums and international markets (US, Canada, London, Middle East), while building more original consumer-experience IPs. Next IP due in August; debut event drew 7,000 attendees.
Reliance's Jio Creative Labs plans to scale its experiential devotional-music property Anandam across Indian stadiums and international markets (US, Canada, London, Middle East), while developing more original consumer-experience IPs, positioning itself as a storytelling brand.