Jewellers unleash Akshaya Tritiya 2026 offers: gold rate lock-ins, making-charge waivers, diamond discounts
Ahead of Akshaya Tritiya 2026, jewellers roll out aggressive festive plays. Kalyan-Instamart launch quick-commerce gold rate protection (5% advance, ₹500 for 0.5gm coin), Reva Diamonds and CaratLane slash making charges up to 100% and diamond prices by 15%, while Malabar debuts its Aanika collection. Offers run April 10-19, 2026.
Ahead of Akshaya Tritiya 2026, jewellers roll out festive offers: Kalyan-Instamart launch quick-commerce gold rate protection, Reva Diamonds and CaratLane cut making charges/diamond prices, and Malabar unveils new Aanika collection.
Why this matters
The festive push follows Kalyan's Q4 net profit more than doubling to ₹409.5 crore and FY26 profit up 89%, with analysts flagging a strong buy at Rs 377.85 on resilient domestic demand.
Retail-brand signals steady at 2,282 over the last 90 days.