Jassy's India trip flags Amazon's quick commerce pivot as Amazon Now races to 300+ cities
Andy Jassy's India visit underscored Amazon's strategic tilt toward ultra-fast delivery, with Amazon Now scaling to 300+ cities. Flipkart Minutes countered with 1,000 micro fulfilment centres across 130 cities and 8,000 pincodes, escalating the battle against Blinkit, Zepto and Instamart.
Amazon CEO Andy Jassy's India visit signaled a strategic pivot to quick commerce, with Amazon Now expanding to 300+ cities. Flipkart Minutes simultaneously scaled to 1,000 micro fulfilment centres across 130 cities, intensifying India's ultra-fast delivery battle against Blinkit, Zepto and Instamart.