ITC leans on FMCG and product launches as cigarette tax shock hits earnings

ITC’s standalone cigarette earnings fell 35% year-on-year in the June quarter as it phased in price hikes after a tax increase. FMCG-Others revenue rose 12%, while dairy, snacks, noodles and frozen foods grew more than 20%.

— Filed Mon, 3 Aug, 2026, 18:03 IST · Source Financial Express · BrandWagon · Updated

ITC is phasing cigarette price hikes after a tax shock while defending volumes through new products and portfolio shifts. FMCG foods and personal care, plus paperboard packaging, supported growth, while agri trading weakened amid West Asia-related export disruptions.

Why this matters

The June-quarter result extends ITC’s recent pattern: cigarette profit weakness is being cushioned by FMCG and packaging, while investors weigh FMCG risks against India’s consumption upside.

Retail-company signals are accelerating, up 228817% QoQ.