ITC eyes ₹8 lakh crore FMCG opportunity by 2035, bets on AI and premiumisation

ITC is targeting India’s expanding FMCG market through AI-led consumer insights, premium products, omnichannel and quick-commerce distribution, acquisitions and health-focused innovation. Its FMCG revenue rose from about ₹14,720 crore in FY21 to more than ₹24,200 crore in FY26.

— Filed Thu, 23 Jul, 2026, 17:07 IST · Source Outlook Business · Updated

ITC sees India’s FMCG opportunity reaching ₹8 lakh crore by 2035 and is pursuing premiumisation, AI-led consumer insights, quick-commerce-ready omnichannel distribution, acquisitions and health-focused innovation to become the country’s leading FMCG player.

Why this matters

The plan extends recent ITC signals on the same ₹8 lakh crore FMCG target, pairing AI, quick commerce and M&A with a premiumisation push.

Retail-company signals are accelerating, up 1,045,300% QoQ.