ITC completes ₹3,500 crore Century Pulp acquisition, lifts paper capacity over 50%

ITC has completed its acquisition of Century Pulp and Paper from Aditya Birla Real Estate, taking its paperboards and paper capacity to about 1.5 million metric tonnes. The deal expands its northern India footprint, raw-material access and sustainable-packaging capabilities.

— Filed Mon, 3 Aug, 2026, 20:55 IST · Source Business Standard · Companies · Updated

ITC completed its ₹3,500 crore acquisition of Century Pulp and Paper from Aditya Birla Real Estate, raising paperboards and paper capacity by over 50% to about 1.5 million tonnes and strengthening its northern India presence, raw-material access and sustainable-packaging capabilities.

Why this matters

The deal follows ITC's reported ₹3,498 crore agreement for Century Pulp and comes as FMCG and packaging cushioned a 35% Q1 cigarette-profit slump amid tax pressure.

Retail-company signals are accelerating, up 230,083% QoQ.