IT Ministry probes Pronto's in-home AI recording pilot over privacy concerns
India's MeitY is reviewing Pronto's opt-in pilot that records audio and video inside customer homes during cleaning jobs to train AI models. The Bengaluru-based quick home-services startup faces scrutiny on consent and surveillance, a watershed moment for data practices across the home-services category.
India's IT Ministry is examining Pronto's opt-in in-home recording pilot, which captures audio/video during cleaning tasks for AI training. The scrutiny raises consent and surveillance concerns for quick home-services startups using customer-home data.
Why this matters
Regulatory probe escalates a week of mounting scrutiny on Pronto, after public backlash over training AI on in-home recordings and rivals distancing themselves, even as the startup's valuation doubled to $200M.
Retail-company signals steady at 1,133 over the trailing 90 days.
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- Moneycontrol — Same time
- Moneycontrol — Same time