Instant househelp trio torches $15M in May as discount war fails to move the needle
Urban Company, Snabbit and Pronto collectively burned $14-15M in May, up 25% MoM, yet combined orders barely crossed 3.3M. Re 1 trials and Rs 199 bundles crushed AOVs to Rs 140-150. Pronto raised $20M at $200M; Snabbit banked $56M at $350M to fund the land-grab.
Instant househelp players Urban Company, Snabbit and Pronto burned $14-15M in May, up 25% MoM, as renewed discounting failed to meaningfully lift orders. AOVs fell sharply; Pronto and Snabbit raised fresh funding to fuel land-grab.