Instant househelp startups burn $16-17M in June as customer-acquisition war intensifies

Urban Company's InstaHelp, Snabbit and Pronto torched $16-17M in June, up 14% MoM, while pushing orders 20% higher to 3.97M via aggressive discounting. Snabbit led with 1.51M bookings; UC holds 45-46% NTV share. Fresh VC fuel — Snabbit's $112M at $350M and Pronto's $58M at $200M — powers the fight.

— Filed Fri, 10 Jul, 2026, 10:03 IST · Source ET Retail · Updated

Instant househelp startups Urban Company's InstaHelp, Snabbit and Pronto burned $16-17M in June amid aggressive discounting and customer-acquisition battles, growing orders 20% MoM while adding new services like beauty and car-washing, backed by heavy VC funding.