Instamart's share among top quick commerce players halves to 21% in two years
Zepto's updated DRHP reveals Swiggy Instamart's order share among the top three q-comm players fell from 34.3% in FY24 to 20.9% in FY26. Blinkit (916.6M orders, Rs 37,779 cr revenue) and Zepto (640.2M orders, Rs 22,624 cr) absorbed most of the incremental demand, leaving Instamart at 412.2M orders and Rs 3,859 cr.
Zepto's UDRHP reveals Swiggy Instamart's share of orders among top three quick commerce players fell from 34.3% in FY24 to 20.9% in FY26, as Blinkit and Zepto captured most incremental q-commerce demand.