Instamart's Q-commerce share halves to 21% as Blinkit, Zepto pull ahead
Swiggy Instamart's share among quick commerce players fell from 34% to 21% over two years, per Zepto's UDRHP. Orders more than doubled to 412.2M in FY26 from 175.5M, but Blinkit and Zepto scaled faster, consolidating category leadership.
Swiggy Instamart's quick commerce market share dropped from 34% to 21% over two years as Blinkit and Zepto consolidated dominance, per Zepto's UDRHP. Instamart's orders grew to 412.2M in FY26 from 175.5M, but rivals grew faster.