IndiGo, Tourism Ministry launch two-year Incredible India promotion pact
IndiGo and the Ministry of Tourism have signed a non-financial two-year MoU for the ‘Incredible India by IndiGo’ campaign, promoting Indian destinations through airports, in-flight touchpoints, digital channels and overseas travel networks.
IndiGo and India’s Tourism Ministry signed a non-financial MoU for the two-year ‘Incredible India by IndiGo’ campaign, using airport, in-flight, digital and international travel channels to promote Indian tourism destinations.
Why this matters
The pact extends IndiGo’s strategy of using its domestic network for international growth, following signals on long-haul expansion and its 34% capacity share on routes with no rival service.
Omni-channel is accelerating, up 184700% QoQ.