Indigo Paints trades margins for market share as Berger, JSW Dulux, Birla Opus turn aggressive

Indigo Paints pivots from margin defence to top-line offence, willing to absorb a 2-2.5pp gross margin hit via higher trade and influencer spends. Move mirrors Berger, JSW Dulux and Birla Opus, all chasing share from Asian Paints. FY26 revenue pegged at ₹1,405 cr, net profit ₹147 cr; share at ₹1,007.95.

— Filed Wed, 24 Jun, 2026, 14:40 IST · Source Mint · Companies · Updated

Indigo Paints pivots from margin protection to aggressive top-line growth, willing to sacrifice 2-2.5pp gross margin via higher trade and influencer spends, joining Berger, JSW Dulux and Birla Opus in prioritising market share.

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