Indigo Paints targets 5% market share as demand recovers post-Diwali lull
MD Hemant Jalan flagged weak October sales from early Diwali and delayed monsoon, but double-digit growth resumed in November into early Q4. Company is reallocating ad spend from mass media to contractor engagement on a margin-neutral basis while pursuing 5% share.
Indigo Paints MD Hemant Jalan cited weak October demand due to early Diwali and delayed monsoon, but double-digit growth resumed from November into early Q4. Company targets 5% market share and is reallocating spend from mass ads to contractor engagement, margin-neutral.