IndiGo launches 'Lite' cabin-baggage-only fare, escalating unbundled pricing war with Air India
IndiGo introduced 'IndiGo Lite', an entry-level economy fare for passengers carrying only cabin luggage, bookable via direct channels from July 1 with travel from July 15. The move mirrors Air India's cheaper 'Basic' fare (Rs 300-700 lower), signaling intensifying unbundled pricing competition across India's 2,200 daily flights and 141 destinations.
IndiGo launched 'IndiGo Lite', an entry-level economy fare for cabin-baggage-only passengers, bookable on direct channels from July 1. Follows Air India's cheaper 'Basic' fare, signaling unbundled pricing competition among Indian carriers.
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