Indians shrink snack baskets: Rs 5-20 small packs outpace large ones by 4-10 ppt as budgets tighten
Parle, Britannia, Dabur and AWL Agri Business report small packs growing 4-10 ppt faster than larger SKUs since April, with small-pack sales share hitting 30-65% across categories. Firms are cutting grammage, hiking prices 4-10% and adding production lines as inflation and Middle East tensions squeeze household wallets.
Indian FMCG firms including Parle, Britannia, Dabur and AWL report Rs 5-20 small packs growing 4-10 ppt faster than larger packs since April, as inflation and Middle East tensions squeeze budgets, prompting grammage cuts and added production lines.