Indian mithai exports surge 10% as Haldiram's, Dadu Mithai Vatika chase global shelves
India's ₹1.5 lakh-crore sweets and namkeen market is pushing past the diaspora, with exports growing over 10% annually. Haldiram's and Dadu Mithai Vatika are upgrading export infrastructure and packaging to reach US, Europe, Gulf and Southeast Asian consumers.
Indian mithai and namkeen exports are surging over 10% annually, expanding beyond the diaspora to foreign consumers. Haldiram's and Dadu Mithai Vatika are ramping up export infrastructure and packaging to serve US, Europe, Gulf and Southeast Asian markets.
Why this matters
The export push follows Haldiram's opening its first UK restaurant in London's Leicester Square, signaling a broader European and global consumer strategy beyond the diaspora.
Retail-brand signals accelerating, up 318700% QoQ.